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The TCI Field Brief
Turn industry changes into better creative decisions. Get practical ideas for useful travel content and a stronger professional portfolio in your inbox every Sunday.
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For travel creators who want to connect what is changing with the traveller they serve, the evidence they gather and the work they create.
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From industry insight to portfolio work
What’s changing. Understand the developments that matter to travel creators and what they mean for your work.
The business behind the content. Connect creative choices with traveller needs, client value and commercial opportunities.
Put it to work. Use prompts and professional practice notes to define a traveller’s question, consider the evidence needed and decide how your portfolio could answer it.
A question you could put to work
Illustrative prompt: “Can a solo traveller visit this attraction comfortably without renting a car?” This example shows the kind of practical thinking you can apply. It is not a completed assignment or a promise about a particular newsletter issue.
Consider the route, walking distance, entrance, obstacles and return journey. What would you need to show or verify before helping that traveller decide?
See the skills and working process to see how this question can become a brief, coverage plan and review. Charlotte’s photograph above is original sample work, not evidence for the illustrative route.
